I find the clearest way to explain the power of Web 2.0 - and how it differs from Web 1.0 - is to describe social media as a "verb":
Tag, Follow, Download, Search, Link, Share, Find, Vote, Rate, Review, Watch
, Listen, Digg, Discuss, Upload, Comment, Post ...
This, and much more, was the focus on the presentation I gave about Social Media Optimization in London, England in March 2009.
I'm happy to report that it was well-received the close to 100 internet consultants in the room - and I had so many questions at the end we had to cut if off due to time.
I am starting to give training to those internet consultants this month in Twitter, Facebook, LinkedIn, Video and Photo Optimization, and Blogging... By learning, hands-on, how to actually conduct these Web 2.0 functions themselves, they can better sell the services to their clients.
Learning is doing.
Social media is a verb.
Give them something to DO when they get to your site... or they'll leave for more active pastures.
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