What the Heck is Social Media Optimization?

Social Media is Like Working the Room at a Party

Social Media is...

• Web- and mobile-based tools for sharing and discussing information.
• The online construction, and mashup, of words, pictures, videos, and audio.
• Aka UGC (user-generated content) or CGC (consumer-generated content).
• A landscape in which users control their online experience, and influence the experiences of others.

In a former, less techie day and age, SMO might be known as "working the room" at a cocktail party. You have fun and make friends, all the while keeping in mind how each contact/conversation could improve your business profile.

OK, So What is Social Media Optimization?

Akin to its optimization cousin, Search Engine Optimization (SEO), Social Media Optimization (SMO) results in your web pages getting to Page 1  of Google' search results, getting you more traffic.

Only instead of using SEO techniques like keyword research and metadata, SMO uses a presence on various popular social media channels to optimize your profile and, in the process, extend brand awareness, create "fan-sumers" and generate leads.

What's involved in the actual process of Social Media Optimization? What are the steps taken for successful results?

Glad you asked... Our SMO services include:

• Research: Know who, why, where, how your prospects (and future fan-sumers) are using social media
• Strategy: Align your SMO plans closely with your business objectives and target demographics
• Optimization: Use search engines, social-sharing sites and tagging to get your digital assets found
• Training: Hands-on training, and multimedia educational materials, on how to use social media channels
• Idea Generation: Building memorable social media campaigns for product launches, news event, etc.
• Digital Outreach: Relationship management with key "web influencers" in your market
• Metrics: Measuring increases in search results, traffic, engagement levels, traffic, sales leads.